Most people don't appreciate type because they don't really know what it actually is. One way to understand it is looking at it like a combination of sculptures that have to work together to achieve a certain harmony, where each letter form is one of those sculptures. Most people understand and appreciate that a sculpture starts from a rock of an incomprehensible form, which is manipulated by someone into becoming the recognizable or abstract work of art it eventually is. Consider type design a kind of two-dimensional sculpting. You have a rectangle. Take away as a little as possible from it until it is recognizable as the letter A. Repeat to get the letter B, and so on. After all 26 minimal letters are made, do they actually function as an alphabet to build words and sentences that are recognizable to the human eye?
This exercise can trigger thoughts and theories about the overall subjective nature of identifying abstract yet somewhat familiar shapes. It can go into the psyche of art in general. But one thing for certain, this exercise has so far helped a few people find a new appreciation for finely crafted typefaces. If you are a design educator, your students' typographical perspective and arguments would benefit from it. And if you are a designer, well, fat faces are all the rage these days, and this is as fat as it can get.
Please note that that this typeface, due to its minimalistic nature, does not include accented characters. It does however support the full C0 Controls and Basic Latin Unicode set.About the designer:
Canada Type is an independent font development studio based in Toronto. The studio was founded in 2004 by Rebecca Alaccari and Patrick Griffin as a means to create professional type solutions for creative indviduals and departments all over the world. Since its inception, Canada Type has brought forth a comprehensive and popular library of typefaces that accommodate a variety of aesthetic tastes. Alongside Rebecca's and Patrick's original designs and historical revivals, the Canada Type library features typefaces by eminent American calligrapher Philip Bouwsma, Dutch science writer and lifelong type enthusiast Hans van Maanen, American expat writer and classicist Bill Troop, and Canadian type designer Kevin King.
Canada Type also continues to perform project-specific type solutions for a variety of clients, including large publishing houses, telecom and media companies, film production studios, design agencies, ad firms and government agencies. Among Canada Type's clients are instantly recognizable names like the BBC, Disney, ABC, Pixar, New York Times, Newsweek, Wall Street Journal, MacLeans, Bell Canada, Rogers, Rethink, Reactor, Leo Burnett, Shaw Communications, Cafe Press, Sobeys, the Canadian Ministry of Transport, the Canadian Armed Forces and the Vancouver 2010 Winter Olympics.
This package contains:
Bigfoot
Copyright © 2011 Canada Type. All rights reserved. Bigfoot™ is a trademark of Canada Type.
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