Business Penmanship is an ode to the business handwriting from the era penmanship was a highly-valued part of business education and practice.
In the early 1800s, Platt Rogers Spencer (1800-1864) created what would become the most widely accepted and prized cursive writing method used in business. Before the American Civil War, Spencer was the undisputed king of handwriting. He was also an outspoken supporter of American business education. By the late 1800s business education included some focus on penmanship, and there were many colleges that specialized in it. One of the most influential penmanship schools was founded by Charles Paxton Zaner and his partner E. W. Bloser. Later on, in the early 1900s Austin Palmer introduced the Palmer Method of business penmanship, and it soon became the most popular handwriting system in the United States.
Business Penmanship is a single feature-rich font that includes over 1200 characters, covering ligatures, alternates, a large set of beginning and ending extensions, as well as a wide range of Latin-based languages, including Turkish and the languages of Central and Eastern Europe and the Baltic region. To take advantage of all the OpenType features included in the font, please use within programs that support such advanced typography.About the designer:
Ale Paul is one of the founders of the Sudtipos project, a key reference for the quality of its work. His work has contributed enormously in placing Argentina firmly on the map of Graphic Design. Ale’s career as an art director landed him in some of Argentina’s most prestigious studios, and handling such high-profile corporate brands as Procter & Gamble, SC Johnson, Danone, and others.
With the founding of Sudtipos Ale shifted his efforts to typeface design, creating fonts and lettering for several top packaging agencies, along with commercial faces. In 2012 his font Piel Script was selected at Letter2. He has received four certificates of excellence with Burgues Script, Adios Script, Poem Script and Hipster Script from the Type Directors Club NY and several awards at the Tipos Latinos biennial of typography.
He teaches a postgraduate typography program at the University of Buenos Aires, where he previously taught graphic design. He has also taught seminars and spoken at the Type Master Weeks NY, TypoBerlin, TypeCon, Pecha Kucha and Atypi conferences, at the Type Directors Club in New York City, and at events in France, Spain, Portugal, Chile, Brazil, Colombia, Ecuador, Venezuela, Uruguay, Mexico and Canada.
His work has been featured in publications around the globe, including Eye, Communication Arts. Print, Creative Review, Visual, Creative Arts, Novum and many others.
He has been designated ATypi’s country delegate and is a member of the Alliance Graphique Internationale and the first one for Argentina.
This package contains:
Business Penmanship
Copyright © Angel Koziupa & Alejandro Paul
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