Looking back on my production to date, neither so little nor so large, it does not come as a surprise to find myself now introducing Lady Rene.
A brief review of my career would read as follows: graphic designer graduated from Buenos Aires University, a 10-year professorship in Typography in the same institution, an illustrator in the making.
For almost 15 years now my work has focused on the design of editorial pieces, predominantly books and CD sleeves. Typography proper has always been central to my research projects. All my obsessions eventually embodied as much the search for a perfect, spotless text as for a daring and provoking one. In my view, ‘how-to-say-something’ ranks highest amongst a graphic designer’s responsibilities.
It was in this vein that I called in the written word to illustrate, to draw, to narrate. Why not reverse the saying and proclaim, ‘a word is worth a thousand images’? If so, one single word could trigger endless meanings, associations, ideas and memories in every reader’s mind. Language, we know, has a strong power and is a living expression of a culture.
In my illustrations, letters and drawings reunite in one synergy said and unsaid, the finiteness of the message and the freedom of the free reading.
And this is how and when, Lady Rene, my first born type font sees the light of day conceived out of a love of illustration and a reverence for the written word, recalling the whimsicality of the handmade drawing and reflecting its sensitive, warmth and spontaneity.
Enabled by the characteristics of OpenType and the hard, outstanding work of designer Ale Paul, Lady Rene succeeds in composing texts in a simple, organic way by means of its contextual and stylistic alternates, swash characters, ligatures and connecting words.
Lady Rene is then prepared, very much like a character in a short story, to come to life in the reader’s mind. I expect you will enjoy her as much as I did creating her.About the designer:
Laura Varsky is a graphic designer and illustrator from Buenos Aires, Argentina.
Her first forays into the design world came through her involvement with the local independent rock scene. She gradually asserted herself as a designer, specializing in the design of books and CD sleeves. In 2006 she received a Latin Grammy as Art Director for best record packaging.
Four years after her graduation as a designer, she rediscovered the world of illustration working for editorial projects, several labels and artistic projects. After a 10-year professorship in Typography at the School of Design of the University of Buenos Aires, she continues coordinating workshops and giving lectures extensively throughout Latin America.
Ale Paul is one of the founders of the Sudtipos project, a key reference for the quality of its work. His work has contributed enormously in placing Argentina firmly on the map of Graphic Design. Ale’s career as an art director landed him in some of Argentina’s most prestigious studios, and handling such high-profile corporate brands as Procter & Gamble, SC Johnson, Danone, and others.
With the founding of Sudtipos Ale shifted his efforts to typeface design, creating fonts and lettering for several top packaging agencies, along with commercial faces. In 2012 his font Piel Script was selected at Letter2. He has received four certificates of excellence with Burgues Script, Adios Script, Poem Script and Hipster Script from the Type Directors Club NY and several awards at the Tipos Latinos biennial of typography.
He teaches a postgraduate typography program at the University of Buenos Aires, where he previously taught graphic design. He has also taught seminars and spoken at the Type Master Weeks NY, TypoBerlin, TypeCon, Pecha Kucha and Atypi conferences, at the Type Directors Club in New York City, and at events in France, Spain, Portugal, Chile, Brazil, Colombia, Ecuador, Venezuela, Uruguay, Mexico and Canada.
He has been designated ATypi’s country delegate and is a member of the Alliance Graphique Internationale and the first one for Argentina.
This package contains:
Lady Rene
Foundry:
Sudtipos
Copyright © Laura Varsky|Alejandro Paul
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