Originally conceived as part of a unique display design created for Hershey’s Times Square flagship store, the PowerStation family is the perfect choice when looking for a font that speaks of strength, solidity and character. It comes in two “faceted” 3-D versions: “Block” where the dark side is dominant, and “Wedge” where you see more light than shadow. The family also includes both “Solid” and “Outline” versions of the font. They are all available in both normal and wide versions.Two color typesetting capability has also been created by providing additional “High” and “Low” versions of Block and Wedge — the “Low” fonts containing the base solid letters, and the “High” fonts containing the highlights. By layering the two versions one over the other and applying different colors to each, incredibly powerful two color effects can be achieved. Examples can be seen by downloading The PowerStation User Manual.
About the designer:
You’re probably familiar with Michael Doret’s work without even knowing it. If you’ve seen his logo for the NY Knicks or one of his many Time covers then you’re familiar with the power and dynamism he has brought to the art of hand-lettering for many years. But now with the opening of his digital font foundry Alphabet Soup he is excited to have added font design to his list of accomplishments. Check out Doret’s other Alphabet Soup fonts at Veer, including Deliscript, which was awarded the prestigious Certificate of Excellence by Type Directors Club in the display fonts category for their TDC² 2010 Typeface Design Competition.
With his letterform/graphic design work Michael is an eight-time winner of the New York Art Directors Club Silver Award. in his unique typographic vision he blends elements of lettering, illustration and graphic design. The inspiration for his work has come from such diverse sources as matchbook covers, theater marquees, enamel signs, early and mid-20th century packaging, and various other artifacts of this great land of ours.
This package contains:
PowerStation Outline, Outline Wide, Solid, Solid Wide
Copyright © Michael Doret / Alphabet Soup
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