My Little Pony owners Hasbro approached Device to look at repositioning the brand in a similar way to Hello Kitty - to appeal to a wide range of ages, including adults. The result was a new logo and this font, which comes in a plain and decorative flowery version: Novak Spring.About the designer:
Rian Hughes studied at the LCP in London before working for an advertising agency, i-D magazine, and a series of record sleeve design companies. Under the name Device he now provides design and illustration for the advertising, entertainment, publishing, and media industries. In between assignments, he adds to his phenomenal stable of typeface designs. He has an extensive collection of Thunderbirds memorabilia, a fridge full of vodka, and a stack of easy listening albums which he plays very quietly.
This package contains:
Novak Winter, Spring
Copyright © Rian Hughes / Device