Esta Pro is a mystifyingly elegant yet practical serif typeface. For the most part, the stoic and well-proportioned uppercase will attempt to distract from the deeper nuances found in the lowercase. (When is setting all-caps done in favor of typographic nuance?)An thoroughly humanistic, pleasantly jubilant personality shines though when the lowercase takes the stage. A tempered calligraphic hand is consistently evident in the Romans, but the demure curves really begin to make their moves in the Italics, begin to dance in the Display style, and really let loose in the Swash style.
Add a vast palette of ligatures and alternates to the choreography and you have the makings of a visual ballet of perfect rhythm and graceful gestures. Alternate numeral sets and small caps bolster Esta Pro’s usefulness for expert typesetting.
Designed by Dino dos Santos
About the designer:
Born in 1971, Porto, Portugal. Graduated in Graphic Design at ESAD-Matosinhos. Awarded with an MPHIL in Multimedia Arts at FBAUP, with a thesis on digital typography. Teaches Design Theory and Multimedia Project at ESAD since 1996. Created DSType in late 1994 and since then designed typefaces for corporations, magazines and cultural projects. His work is published in several publications like Computer Arts, Creative Review, Publish (Portugal), Page (Portugal), among others. Won the Creative Review Type Design Awards (2005) for the best Revival/Extension Family with Andrade.
About the foundry:
TheTypeTrust was established by Silas Dilworth and Neil Summerour as a direct and sustainable channel between the dedicated type designer and the devoted type enthusiast. TheTypeTrust is a foundation committed to asserting and preserving the value and humanity of what we do as type designers. By representing type designers in the marketplace, they share and sustain their philosophies and activities for the long term benefit of the type community. The objective of TheTypeTrust is not just to sell fonts, but to maintain a comprehensive and dedicated typographic practice. From custom type design to educational services, the vision goes beyond the “Font of the Day”. They see a future rich in creativity, innovation, and integrity.
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