La Portenia pays homage to the spirit of early 20th-century show card writers and type designers. This face has two variations: La Portenia de Recoleta is slightly more formal and polite, while La Portenia de la Boca has longer, more extravagant flourishes and indulges in more interletter space. This showier variant is reminiscent of signs found in Buenos Aires. Both have been designed by Diego Giaccone and Angel Koziupa, and engineered and expanded by Alejandro Paul.About the designers:
Diego Giaccone graduated as a graphic designer from the Architecture Design and Urbanism University of Buenos Aires (FADU-UBA). In 2002 he won the Konex Award, indicating that he is one of the best designers in Argentine graphic design. Diego also speaks on design, typography and packaging. He was Design Director at Interbrand Avalos & Bourse and currently is the Consumer Branding Director for FutureBrand Argentina.
The talented Angel Koziupa has been lettering, creating type and designing logos for the past 40 years. His handiwork is behind nearly every important packaging logotype in Argentina. He worked 35 years for McCann Erikson and has produced freelance works for other major agencies like Interbrand, Futurebrand, and others.
Ale Paul is one of the founders of the Sudtipos project, the first Argentinean type foundry collective.
Ale’s career as an art director landed him in some of Argentina’s most prestigious studios, and handling such high-profile corporate brands as Arcor, Procter & Gamble, SC Johnson, Danone, and others. With the founding of Sudtipos in 2002, Ale shifted his efforts to typeface design, creating fonts and lettering for several top packaging agencies, along with commercial faces.
In 2006 he was a speaker at TMDG06, the largest Latin American graphic design event in history - more than 4,000 designers were in attendance. He has also taught seminars and spoken at the TypoBerlin, TypeCon, and AtypI conferences, at the Type Directors Club in New York City, and at events in Portugal, Chile, Brazil, Ecuador, Uruguay, Mexico and Canada.
His work has been featured in publications around the globe, including Print, Step, Creative Review, Visual, Creative Arts, Novum, and many others.
He has walked away with awards from numerous design competitions. He has received two Type Directors Club TDC2 awards, in 2008 for Burgues Script and in 2009 for Adios Script.
He teaches a postgraduate typography program at the University of Buenos Aires, where he previously taught graphic design.
This package contains:
La Portenia de la Boca, de Recoleta
Copyright © Diego Giaccone, Angel Koziupa & Alejandro Paul