The mission of Pilo Thin was to create a typeface that was exactly the opposite of the very bold Pilo Regular. A thinner cousin, which would create the contrast and to be a credible member of the family. The challenge was to make the font build as much as possible on inner lines in Pilo Regular but that it would feel like it just picked them off. Pilo Thin is more feminine and some shapes has been softened up and adjusted so that Pilo Thin can stand on it’s own, but without forgetting its origin.
About the designer:
Kenneth Pilo is currently art director and creative director of pilo.se, his own virtual agency in Sweden. Since being offered employment at a design agency a week before ending his compulsory schooling, he has worked constantly in the advertising business for over 30 years. During that time, he has done it all ... campaigns, ads, packaging, promotions, commercials, web design, virals, events, television and radio show production, magazines, music ... and the list goes on. All for the love of design. For the past five years he has also been the driving force behind the online community bold.se - a meeting point for the Swedish advertising business.