When Candy Script was officially released and in the hands of a few designers, I was in the middle of a three week trip in North America. When I got back to Buenos Aires, I found a few reactions to the font in my inbox. Alongside the congratulatory notes, flattering samples of the face in use, and the inevitable three or four “how do I use it?” emails, one interesting note asked me to consider an italic counterpart.I had experimented with a few different angles during the initial brainstorming of the concept, but never really thought of Candy Script as an upright italic character set. A few trials confirmed to me that an italic Candy Script would be a bad idea. However, some of these trials showed conceptual promise of their own, so I decided to pursue them and see where they would go. Initially it seemed that a few changes to the Candy Script forms would work well at angles ranging from eighteen to 24 degrees, but as the typeface evolved, I realized that all the forms had to be modified considerably in order for a typeface of this style to work as both a digital font and a true emulation of real hand lettering. Those were the pre-birth contractions of the idea for this font. I called it Sugar Pie because it has a sweet taste, quite similar to Candy Script, mostly because of its round-to-sharp terminal concept. This in turn echoes the concept of the clean brush scripts found in the different film type processes of late 1960s and early 1970s.
While Candy Script’s main visual appeal counts on the loops, swashes, and stroke extensions working within a concept of casual form variation, Sugar Pie is artistically a straight forward packaging typeface. Its many ligatures and alternates are just as visually effective as Candy Script’s, but in a subtler and less pronounced fashion.
The alternates and ligatures features of Sugar Pie contain quite a few nice variations on the main character set. Use them to achieve the right degree of softness you desire for your design.
About the designer:
Ale Paul is one of the founders of the Sudtipos project, a key reference for the quality of its work. His work has contributed enormously in placing Argentina firmly on the map of Graphic Design. Ale’s career as an art director landed him in some of Argentina’s most prestigious studios, and handling such high-profile corporate brands as Procter & Gamble, SC Johnson, Danone, and others.
With the founding of Sudtipos Ale shifted his efforts to typeface design, creating fonts and lettering for several top packaging agencies, along with commercial faces. In 2012 his font Piel Script was selected at Letter2. He has received four certificates of excellence with Burgues Script, Adios Script, Poem Script and Hipster Script from the Type Directors Club NY and several awards at the Tipos Latinos biennial of typography.
He teaches a postgraduate typography program at the University of Buenos Aires, where he previously taught graphic design. He has also taught seminars and spoken at the Type Master Weeks NY, TypoBerlin, TypeCon, Pecha Kucha and Atypi conferences, at the Type Directors Club in New York City, and at events in France, Spain, Portugal, Chile, Brazil, Colombia, Ecuador, Venezuela, Uruguay, Mexico and Canada.
His work has been featured in publications around the globe, including Eye, Communication Arts. Print, Creative Review, Visual, Creative Arts, Novum and many others.
He has been designated ATypi’s country delegate and is a member of the Alliance Graphique Internationale and the first one for Argentina.
This package contains:
Sugar Pie
Copyright © Alejandro Paul
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