Uplink is decorative upright lettering with heavy calligraphic influences and clear friendly forms. Alternate forms with artificial “tail” connections, swashing their way from one letter across the vertical stroke of the next, add an unusual yet distinctly human detail to the forms that shape the words. Uplink’s reserved humor can be a little tolerant of mechanical abuses like shearing or stretching, which makes it ideal for food product packaging design.About the designers:
The talented Angel Koziupa has been lettering, creating type and designing logos for the past 40 years. His handiwork is behind nearly every important packaging logotype in Argentina. He worked 35 years for McCann Erikson and has produced freelance works for other major agencies like Interbrand, Futurebrand, and others.
Alejandro Paul is one of the founders of the Sudtipos project, the first Argentinean type foundry collective. He taught graphic design and typography at the Universidad de Buenos Aires from 1996 until 2004 and has worked as an art director in prestigious Argentina-based studios, handling high-profile corporate brands such as Arcor, Procter & Gamble, SC Johnson, Danone, and others. He has walked away with awards from several design competitions. Since 2003 he began working designing fonts and lettering for several top packaging agencies. In 2006 he was a speaker at TMDG06, the largest Latin American graphic design event — more than 4,000 designers were in attendance. He also taught and spoke in conferences at Chile, Brazil, Ecuador, Uruguay, México, Canada, and United States. His work has been featured in publications around the globe, including Step, Creative Review, Visual, Creative Arts, and Novum — among others publications. In 2008 his typeface Burgues Script received a Type Directors Club certificate of excellence.
This package contains:
Uplink
Copyright © Angel Koziupa & Alejandro Paul
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